Monday, May 13, 2013

Reviewed! J.Co's Donuts

Had it not because of my dear friend T, I wouldn't be able to finally taste the much hyped J.Co's doughnuts. Thanks T!

J. Co's doughnuts arrived in the Philippine market some months ago. Despite the company's attempts to increase its operations, the long lines in their limited branches are still existing. One of my friends was dying to purchase a box. But since we are both working, we only have after office hours to purchase. We never attempted to brave their long lines. However, my friend was insisting that we took a leave from work to beat their notorious lines. I didn't give in to my friend's request because I feel that it was an exaggerated attempt. A vacation leave in exchange for a box of J.Co? Not really me. I just told my friend that the hype and long lines will eventually diminish after some more months and when the company managed to spread their branches.

But then, a friend saved me from the long period of waiting. So for the record, I'm now one of the many Filipinos who have bragging rights for being able to experience J. Co hehe

I shared the entire box with my family. I managed to taste around four variants. So after the much awaited J.Co experience, here's what I have to say.

Positive Points

1. It's not that sweet. This might not sound as good news for some. But as compared to Krispy Kreme and Go Nuts Donuts, the sweetness of J. Co's doughnuts is tolerable even to the taste buds of my health conscious parents.

2. The size of each doughnut is perfectly enough. It doesn't lack in servings "bitin" or exaggeratedly huge to be consumed by one person.

3. It's a bit pricey but not as expensive as I thought. The dozen sells for Php 350.

4. The bread of each doughnut is soft, thin and chewy.

Negative Points

1. The long lines that needs to be endured to purchase a box. The management still has to resolve the problem. Hopefully, the long lines will subside when they open more branches,

2. They still have limited branches.

3. I only enjoyed three variants, Oreology (doughnut with sprinkles of Oreo cookies), Alcapone (sprinkles of almond nuts) and Avocado Dicaprio. Although I haven't tasted their full 30 variants.

Would I recommend J. Co?

I'm not saying that it's not worth it. The long lines and all the hype of the product gave me high expectations. Unfortunately, I didn't find the efforts commensurate enough for the taste of the doughnuts.  I'm not saying that it doesn't deserve my recommendation.  In my own biased opinion, first time customers can simply wait for more months.  


  1. I like jco donuts despite what others have been saying sarcastically about it. What's with all the hype daw? :/ Anyway, me thinks, ok nman sya esp since its not so sweet. Na highlight lng kse because of the long lines that you have to go through just to buy them. Oh well...

  2. If I were to choose between Krispy Kreme and J. Co.'s, I'd choose the latter. I love it because it's not too sweet. That's what I like on a doughnut. I don't mind if it has long queues. It just shows that they are a favorite. Always my support!

  3. I love JCO talaga,,, favorite ko ungnAlcapone,,, : )

  4. The long lines suck. Moreover, it was very disappointing customer service that I received from their Trinoma branch. J.Co's official facebook posts a supposedly customer-friendly service: that of allowing customers to call in ONE DAY ahead for bulk orders. I did just that -- only to be told that this Trinoma branch requires a 2-day lead time. If that's the case, then why does J.CO have this kind of ad material posted on facebook. They even have flyers inside their stores announcing this service. They should have stated *...except for Trinoma branch. My relatives who never tried this brand and who were looking forward to finally having a taste were disappointed. I should not have announced my intent to take J.CO to the party had I known that J.CO takes a cavalier attitude towards customer service. The donuts are good but I don't believe in rewarding establishment that treat customers with disdain.


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