Had it not because of my dear friend T, I wouldn't be able to finally taste the much hyped J.Co's doughnuts. Thanks T!

J. Co's doughnuts arrived in the Philippine market some months ago. Despite the company's attempts to increase its operations, the long lines in their limited branches are still existing. One of my friends was dying to purchase a box. But since we are both working, we only have after office hours to purchase. We never attempted to brave their long lines. However, my friend was insisting that we took a leave from work to beat their notorious lines. I didn't give in to my friend's request because I feel that it was an exaggerated attempt. A vacation leave in exchange for a box of J.Co? Not really me. I just told my friend that the hype and long lines will eventually diminish after some more months and when the company managed to spread their branches.

But then, a friend saved me from the long period of waiting. So for the record, I'm now one of the many Filipinos who have bragging rights for being able to experience J. Co hehe

I shared the entire box with my family. I managed to taste around four variants. So after the much awaited J.Co experience, here's what I have to say.

Positive Points

1. It's not that sweet. This might not sound as good news for some. But as compared to Krispy Kreme and Go Nuts Donuts, the sweetness of J. Co's doughnuts is tolerable even to the taste buds of my health conscious parents.

2. The size of each doughnut is perfectly enough. It doesn't lack in servings "bitin" or exaggeratedly huge to be consumed by one person.

3. It's a bit pricey but not as expensive as I thought. The dozen sells for Php 350.

4. The bread of each doughnut is soft, thin and chewy.

Negative Points

1. The long lines that needs to be endured to purchase a box. The management still has to resolve the problem. Hopefully, the long lines will subside when they open more branches,

2. They still have limited branches.

3. I only enjoyed three variants, Oreology (doughnut with sprinkles of Oreo cookies), Alcapone (sprinkles of almond nuts) and Avocado Dicaprio. Although I haven't tasted their full 30 variants.

Would I recommend J. Co?

I'm not saying that it's not worth it. The long lines and all the hype of the product gave me high expectations. Unfortunately, I didn't find the efforts commensurate enough for the taste of the doughnuts.  I'm not saying that it doesn't deserve my recommendation.  In my own biased opinion, first time customers can simply wait for more months.